Vidagua beverages bottle sleeve redesign

A new look for Vidagua

Project: Bottle Sleeve Redesign

Role: Designer

Objective: Take the existing Vidagua banding elements and label and restructure the sizing, nutrition label, and iconography

Process:

The client and I worked closely in restructuring the sleeve to best meet their vision. We had daily meetings and quick communication. We were able to turn this around in 1 week. Every detail was taken into consideration, including bottle image, retail marketing, contrast settings, as well as print settings.

Where it started

  • Unclear wording

  • Inaccurate nutrition label

  • Vidagua's crest is not large enough

  • Poor barcode placement

  • Lack of information

Red lines for size guide

What we made

  • CLEAR beverage facts

  • Larger Vidagua Crest

  • Revised nutrition label and structure

  • Custom nutrition badges

  • Background adjustment

  • Custom QR code

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