Oro Coffee & Chocolate: website redesign
Project: UXD 101 class assignment
Role: Designer/Student
Objective: Choose an existing Chicago small business to redesign perform all necessary usability testing for a new and improved website to further represent their brand.
Process:
Researched well developed coffee sites and discovered what the original website was lacking and would benefit from
Began user testing of the original website
Developed a Journey Map that visualized the stages of my user testing
Developed my hypothesis: Users are likely to abandon the e-commerce website if the website is unclear, poorly designed and takes extensive navigation.
Started low fidelity wire frames and sketches
Moved into Figma to create a design system and higher fidelity wireframes
Once the outline was finished, I fully rendered the interfaces and ran all screens through proto-type mode in Figma
reimagined, redefined
Dive into the new and improved design system of Oro!
Check Out System
The new and improved checkout system consists of an integrated payment gateway, allowing the user to stay within the site without being redirected. The checkout screen contains order time, address, and a breakdown of payment for ultimate transparency.
