Designs by Rita: The rebrand

Client: Personal Project

Service: Full Rebrand and logo design

I decided to perform a rebrand from Designs By Rita Co. after I had taken a break from the brand. The direction of the company is now to provide strong graphic design services and my prosper my career within the industry of graphic design. Don’t get me wrong, I loved my old brand with all my heart but I soon grew out of it and it was time to try something new. I designed the logo with a use of Serif and Cursive fonts. Designed in Illustrator. Its important to me that logos are designed in a way where colors can vary and not be limited.

The brand kit shown is an example of the services that I provide. Each brand set comes with variations of the logo, black and white, colors with hex codes, font specifications, and icon elements. When designing I refer back to this brand kit very often to make sure I am using consistency on all platforms.